Professional Manufacturer Of Baked
My country's snack market has a market size of tens of billions, and in recent years it has been growing exponentially, and the growth rate is 20% higher than the average growth rate of the food market. . China has a large population and a high level of consumption. Snacks are creating many new market opportunities and have enormous consumer potential.
"Functionality, fashion, brand efficiency, segmentation and differentiation" have become the only way for snack companies to expand their market territory. Only if we realize the "five modernizations" can we win the market.
1. Functionalization: the trend of the snack market
As for the global food market, the market for healthy natural snacks continues to expand. In Western countries, people prefer low-oil potato foods and snacks made from fruits and vegetables, and their sales momentum is increasing. In China, as the Chinese pay more attention to health concepts, consumers pay more and more attention to the quality and health of snacks. Healthy and functional foods will be the mainstream of the snack market in the future. There are more and more ways to make products with certain functions through technological innovation and the addition of nutrients, and the snack market has waged a "health war". For example, the relationship between snacking and obesity has attracted increasing attention. Childhood obesity has become a major problem in urban families. According to the Chinese Center for Disease Control and Prevention, 18% of urban Chinese children between the ages of 6 and 11 are overweight, more than three times more than 12 years ago. For women who love beauty, it is even more "fat talk". Therefore, it is popular to eat snacks that do not gain weight and even functional snacks that can control weight and lose weight.
2. Fashion: an important strategy for sandwiches to compete in the market
In addition to functionalization, the current consumer demand for snacks has another characteristic: fashion. Compared to other common consumers, conventional snack consumers prefer to try new brands. 58.4% of people are interested in new brands and new products and will often try them.
Therefore, fashion has become an important strategy for the snack industry to compete for consumers.
Fashion includes all aspects such as brand positioning, brand name, product packaging, product taste, product function, brand slogan, promotional media, and advertising content. Only by constantly communicating with consumers, with the market and with the times, can snack companies truly market fashion.